SEO Site Audit

Audit a website's SEO health — identify technical issues, on-page problems, and content gaps with a prioritized fix list.

What it does

Audit a website’s SEO health — identify technical issues, on-page problems, and content gaps with a prioritized fix list.

Procedure

When this skill is activated, Chalie follows these steps:

  1. Use memory to recall any prior SEO context, then ask what type of site it is, what the primary SEO goal is, and what keywords or topics matter most.
  2. Use memory to recall any stored traffic baselines, then ask about current organic traffic level, any known issues, and whether there have been recent site migrations or redesigns.
  3. Use the read tool to fetch and inspect the site’s homepage and key landing pages for title tags, meta descriptions, heading structure, and content quality.
  4. Use the search tool to check how the site currently appears in search results for its target keywords.
  5. Use the search tool to identify competitor pages that outrank the site on core topics and surface gap opportunities.
  6. Use document to audit findings across three categories: Technical SEO (indexation, speed signals, mobile), On-Page SEO (title tags, meta descriptions, heading hierarchy, internal links), and Content (thin content, keyword gaps, topical authority).
  7. Use document to record for each issue: what is wrong, the SEO impact level (High/Medium/Low), evidence found, and a specific fix recommendation.
  8. Deliver a prioritized action plan grouped as: Critical fixes → High-impact improvements → Quick wins, then save the audit summary to memory.

Version

v1 (curated)