Pricing Strategy

Design SaaS pricing tiers, optimize existing pricing, or plan a price increase.

What it does

Design SaaS pricing tiers, optimize existing pricing, or plan a price increase.

Procedure

When this skill is activated, Chalie follows these steps:

  1. Use recall to surface any existing pricing, ICP, or product context, then ask whether this is designing pricing from scratch, optimizing existing pricing, or planning a price increase.
  2. Use recall to check for stored product notes, then ask about the product type (B2B/B2C, self-serve/sales-assisted), customer segments, and the primary value customers get from the product.
  3. Use recall to surface any current pricing data, then ask to confirm: plan names, price points, billing model, and conversion rate from trial to paid.
  4. Use the search tool to research competitor pricing pages and identify the market price range for comparable products.
  5. Use recall to surface any existing ICP, positioning, or customer insights relevant to pricing.
  6. Use write_file to recommend a value metric (per seat, per usage, per outcome, flat fee, or hybrid) with rationale for why it scales with customer value.
  7. Use write_file to design a three-tier Good/Better/Best structure: entry tier limited by features or usage, middle tier as the recommended default, top tier for enterprise with SSO/SLA/dedicated support.
  8. For a price increase, provide a communication template, risk model showing expected churn impact, and a 90-day rollout checklist, closing with the pricing strategy summary so it is remembered.

Version

v1 (curated)