Pricing Strategy

Design SaaS pricing tiers, optimize existing pricing, or plan a price increase.

What it does

Design SaaS pricing tiers, optimize existing pricing, or plan a price increase.

Procedure

When this skill is activated, Chalie follows these steps:

  1. Use memory to recall any existing pricing, ICP, or product context, then ask whether this is designing pricing from scratch, optimizing existing pricing, or planning a price increase.
  2. Use memory to check for stored product notes, then ask about the product type (B2B/B2C, self-serve/sales-assisted), customer segments, and the primary value customers get from the product.
  3. Use memory to recall any current pricing data, then ask to confirm: plan names, price points, billing model, and conversion rate from trial to paid.
  4. Use the search tool to research competitor pricing pages and identify the market price range for comparable products.
  5. Use memory to recall any existing ICP, positioning, or customer insights relevant to pricing.
  6. Use document to recommend a value metric (per seat, per usage, per outcome, flat fee, or hybrid) with rationale for why it scales with customer value.
  7. Use document to design a three-tier Good/Better/Best structure: entry tier limited by features or usage, middle tier as the recommended default, top tier for enterprise with SSO/SLA/dedicated support.
  8. For a price increase, provide a communication template, risk model showing expected churn impact, and a 90-day rollout checklist, then save the pricing strategy to memory.

Version

v1 (curated)