Marketing Copy

What it does

Write conversion-focused marketing copy — landing pages, ad copy, product descriptions, or taglines.

Procedure

When this skill is activated, Chalie follows these steps:

1. Use memory to recall any existing brand voice, prior copy, or ICP notes on file before gathering requirements.
2. Ask what the copy is for (landing page hero, ad copy, product description, email subject lines, or taglines), who the target audience is, their primary pain point, and the single most important outcome the product delivers — then record in document.
3. Use search to study 3–5 competitors’ landing pages or ads for the same category — note the hooks, benefit statements, and CTAs they lead with.
4. Use document to identify the primary message hierarchy: headline claim → key benefit → social proof hook → CTA — based on the pain point and product outcome.
5. Use document to draft 3 headline variations using different persuasion frames: outcome (“Get X in Y time”), problem-relief (“Stop doing Z”), or authority (“The only tool that X”).
6. Write the full copy asset(s) in document — body copy, subheadings, bullet benefits, and CTA button text — with one complete version and one shorter punchy alternative.
7. Annotate each variant in document with the copywriting principle it applies (e.g. Cialdini social proof, Jobs-to-be-done framing, PAS structure).
8. Use document to save the final annotated copy so it can be iterated on across sessions.

Version

v1 (curated)