Market Sizing

What it does

Estimate the total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) for a product or business idea.

Procedure

When this skill is activated, Chalie follows these steps:

1. Ask the user to describe the product or business and the target geography; use memory to recall any prior research on this market.
2. Use memory to recall any prior industry context, benchmarks, or research on this market.
3. Use search to find industry reports, analyst estimates, and government data for the broad category (top-down inputs: total market value, growth rate, key segments).
4. Use read to extract relevant figures from the most authoritative sources found — note the source, publication date, and methodology caveats.
5. Use search to find bottom-up inputs: number of potential buyers, average deal size or spend per unit, and purchase frequency — triangulate from multiple sources.
6. Use code_eval to run the TAM/SAM/SOM calculations for both top-down and bottom-up approaches, showing the formula and every assumption explicitly.
7. Use document to produce a market sizing summary: TAM / SAM / SOM figures with confidence ranges, key assumptions, source references, and the most important variable to validate first.
8. Use document to save the full sizing model with all inputs and sources.

Version

v1 (curated)